The art of signage can elevate brand identity and attract customers. From the radiant allure of channel letters to the timeless elegance of monument signs, the transformative power of custom signage is undeniable. This is especially true in today’s business landscape, when rebranding is a strategic marketing maneuver that can redefine and refresh brands.
Signage is more than just a branding tool, it’s an integral part of a comprehensive marketing strategy. To make the most of their impact, signs need to convey clear messages, attract attention and enhance visibility. To help their clients achieve these goals, sign businesses need to provide a broad range of visual communications products and services.
A comprehensive sign portfolio can help grow a business, increase revenue and strengthen customer relationships. By expanding their offerings, sign shops can meet market demand and position themselves for success in 2024 and beyond.
Developing a diverse product portfolio can also help businesses stay ahead of the competition. By leveraging analytics tools and actively seeking feedback from their clients, businesses can identify the products and services that resonate most with potential and current customers.
Rebranding Signage
Whether it’s a simple update to logo colors, fonts and messaging or a full overhaul of a company’s entire identity, rebranding involves a significant commitment of time, money and resources. To maximize the effect of a rebrand, companies need to reinforce their new identities with eye-catching, cohesive and consistent signage.
Wayfinding Signage
As the pandemic continues, medical buildings and educational campuses are ripe for networked digital displays that can function as wayfinding and informational signage. To capitalize on this growing need, savvy sign businesses are expanding their directional display services to include both indoor and outdoor solutions.
Signage for Special Events
From nonprofit open houses to corporate events, special event signage is a powerful communication tool. By strategically positioning signage in high-traffic areas, businesses can boost awareness, forge connections with customers and prospects, and ultimately drive sales.
In addition to creating a compelling design, it’s essential for businesses to consider the longevity of their signage when deciding on materials and size. To minimize maintenance costs, it’s often best to use durable materials like metal or PVC that can withstand weathering and the elements. For event-specific signage, it’s also important to design the sign in a reusable manner. For example, a nonprofit nursery school may want to have their annual open house sign designed with hooks that allow for easy updates each year.
Strategic signage is a cost-effective way to grow your business and connect with your target audience. Regardless of the type of signage you choose, it’s important to ensure that your visual communications are in line with your overall marketing strategy and that they’re designed by professionals who know what they’re doing. Contact us a Madison signs and graphics company to learn more about how our custom signage and design services can support your brand.